Wife of 49ers star, who created Taylor Swift jacket, gets NFL licensing deal
Jan. 30 (UPI) — The NFL agreed to a licensing deal with Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk, who hand-made trendy clothing for Taylor Swift and other celebrities, a league source told UPI on Tuesday.
No financial terms were disclosed, but the deal clears Juszczyk to use NFL logos on men’s and women’s apparel.
That OK comes less than two weeks before the 49ers face the Kansas City Chiefs in Super Bowl LVIII.
Celebrities wearing the custom apparel has gone viral in recent weeks, with Swift, actor Taylor Lautner and Simone Biles recently sporting the garb during games.
Juszczyk also has used her social media accounts to show behind-the-scenes footage of herself making the outfits. She started to create the game-day clothing five years ago.
“I try to take silhouettes and shapes of things I would wear in my everyday life,” Juszczyk told KRON-Ch. 4 earlier this month. “Like if i was going out to fiends or going out to dinner. I think how can I mimic this shape into sportswear.”
Juszczyk’s made her first game-day creation by using her husband’s old football shirts. She has crafted outfits out of other fabric, jerseys and even footballs.
Swift sported a Juszczyk-made puffer jacket, with Chiefs tight end Travis Kelce’s jersey numbers and name patched to the front and sides, during a wild-card playoff game against the Miami Dolphins on Jan. 13 in Kansas City, Mo.
The next day, Lautner wore a similar Detroit Lions-themed puffer jacket during their first-round game against the Los Angeles Rams.
Juszczyk also made a Patrick Mahomes-patched puffer jacket for his wife, Brittany.
Biles sported a Green Bay Packers-themed puffer vest, with husband Jonathan Owens’ jersey numbers patched on the front and back earlier this season.
