Houston, TX — April 12, 2025 — In a surprise announcement today, Dr. Chris Boleman, President and CEO of the Houston Livestock Show and Rodeo, addressed growing questions surrounding the 2026 RODEOHOUSTON Livestream, officially confirming that it will not be broadcast on traditional television networks.
According to Dr. Boleman, the decision stems from a strategic shift toward digital-first access and exclusive streaming partnerships, designed to enhance the viewing experience and reach a broader global audience through online platforms.
“We recognize the way fans consume content is rapidly changing,” said Boleman. “In 2026, we’re investing in high-quality, interactive livestreaming experiences that are accessible across devices — phones, tablets, and smart TVs — rather than focusing on conventional TV broadcasts.”
The move comes as part of a larger digital evolution within the Houston Livestock Show and Rodeo organization, aiming to offer more flexibility and control for fans, including multi-camera views, behind-the-scenes coverage, and real-time fan engagement through the official RodeoHouston app and streaming portal.
Key Reasons Behind the Shift:
•Changing viewer habits: Audiences are moving away from traditional cable in favor of on-demand, mobile streaming.
•Enhanced digital experience: Online streaming allows for bonus content, interactivity, and personalized viewing.
•Partnership expansion: The Rodeo is exploring partnerships with leading digital platforms to maximize reach.
While this year’s decision may come as a surprise to longtime TV viewers, Boleman emphasized that the team is focused on future-forward accessibility. “This isn’t about limiting access — it’s about expanding it. We want every fan, whether they’re in Houston or across the globe, to experience the Rodeo on their terms.”
