The St. Louis Cardinals have recently made several significant announcements that underscore their commitment to honoring tradition while embracing innovation.
City Connect Uniform Launch
On May 20, 2024, the Cardinals unveiled their Nike MLB City Connect Series uniform, marking the first time in franchise history that a red jersey will be worn during regular season play.The design features a modern take on the iconic “Birds on the Bat” with chain-stitched lettering showcasing “The Lou,” a nickname for St. Louis popularized by native rapper Nelly.Additional design elements include river-themed pinstripes symbolizing the city’s role as a river hub, a sleeve patch combining the fleur-de-lis and the Gateway Arch, and “1882” stitched inside the collar to commemorate the franchise’s founding year.The uniforms will debut on May 25 against the Chicago Cubs and will be worn on select home dates throughout the season.KSDK+3spectrumlocalnews.com+3SportsLogos.Net News+3MarketChameleon.com+5News from Rob Rains, STLSportsPage.com+5spectrumlocalnews.com+5
Broadcasting Partnerships
In March 2025, the Cardinals announced a partnership with Gray Media, KMOV, and Matrix Midwest to broadcast at least ten games over-the-air, expanding access to fans across Missouri, Illinois, Tennessee, Arkansas, Iowa, Indiana, Kentucky, and Oklahoma.These games will also be simulcast with FanDuel Sports Network, the team’s television rightsholder partner.MarketChameleon.com+1FOX Sports+1
Jersey Patch Sponsorship
The Cardinals have entered into a seven-year agreement with Stifel Financial Corp., making Stifel the team’s first-ever official jersey patch sponsor.The Stifel logo will appear on the jersey sleeve of each of the Cardinals’ four different on-field game uniforms.This partnership also includes additional promotional, hospitality, and signage elements at Busch Stadium.AP News+3Ein News+3Fox 8+3
Marketing Agreement Extension
The team has extended its marketing agreement with Anheuser-Busch through 2030, ensuring the continuation of naming rights for Busch Stadium and exclusive advertising rights for Anheuser-Busch on Cardinals broadcasts and stadium signage.This partnership, which dates back to 1953, also includes marketing rights for Ballpark Village, a commercial and residential area adjacent to the stadium.AP News
These initiatives reflect the Cardinals’ dedication to celebrating their rich history while engaging with fans through modern avenues.
