In 2025, Disneyland Resort introduced a series of exclusive perks and events for Magic Key holders, enhancing the annual passholder experience with special access, collectibles, and discounts. These offerings were part of the “Extras Unlocked” initiative, aiming to provide added value and unique experiences for loyal guests.
Exclusive Events and Collectibles
Magic Key holders were invited to participate in several exclusive events throughout the year:
Star Wars Nite (April 8–May 6, 2025): During this after-hours event, Magic Key holders received a commemorative button set featuring a Naboo Starfighter and the Rebel Alliance symbol. These buttons were available at the Magic Key destination near Star Wars: Galaxy’s Edge, with a limit of one set per holder .
Sweethearts’ Nite (January 21, 23, 28; February 4, 6, 9, 11, 13): This event celebrated love with a new cavalcade on Main Street, U.S.A., a Royal Ball, character couple encounters, and lively music. Magic Key holders had early access to ticket sales, with pre-sale tickets available beginning December 10, 2024 .
90s Nite (March 4 and 6): A nostalgic celebration of Disney films, music, and pop culture from the 1990s, featuring dance parties, sing-alongs, and a “90s on Parade” with nods to past parades like “The Lion King Celebration” and “Mulan Parade.” Magic Key holders also had early access to tickets .
Additionally, from January 7 to 13, 2025, Magic Key holders could visit the Starcade in Tomorrowland to meet special Disney characters and capture a photo with a PhotoPass photographer. They also received a limited-edition souvenir pin and lanyard set during this period .
Special Offers and Discounts
Several limited-time offers were available to Magic Key holders
Stitch Popcorn Bucket (January 8–February 19, 2025): Magic Key holders could purchase a special Stitch-themed popcorn bucket and enjoy $2 refills at select popcorn carts. This offer was limited to one bucket per holder per transaction .
Lightning Lane Multi Pass Discount (January 6–31, 2025): Magic Key holders received a 50% discount on Lightning Lane Multi Passes when using their Magic Key for park admission, doubling the usual 25% discount .
Hotel Room Discounts (January 7–March 20, 2025): Magic Key holders could save up to 25% on select rooms at Disneyland Resort hotels, including Disney’s Grand Californian Hotel & Spa, Disneyland Hotel, and The Villas at Disneyland Hotel. Pixar Place Hotel offered a 15% discount .
From January 8 to 31, 2025, Magic Key holders could enjoy a special Disney PhotoPass Magic Shot, available from dusk (approximately 4:30 PM) to park close. This perk included a complimentary digital download, allowing guests to capture unique moments with themed backdrops .
Ongoing Benefits
Beyond the limited-time offers, Magic Key holders continued to enjoy ongoing benefits, including:
Discounts on select merchandise and dining: Magic Key holders received discounts on select merchandise and dining locations throughout the resort.
Early access to special event tickets: Magic Key holders had early access to tickets for special events, allowing them to secure spots before the general public.
Exclusive merchandise: Limited-edition merchandise, such as pins and apparel, was available exclusively to Magic Key holders.
These initiatives underscored Disneyland Resort’s commitment to enhancing the Magic Key experience, offering exclusive opportunities and rewards to its dedicated guests.
