Houston, TX — April 12, 2025
In an unprecedented show of popularity and cultural significance, the Houston Livestock Show and Rodeo has smashed its previous attendance records, welcoming more than 10 million visitors throughout its 2025 run, according to ESPN.
This year’s event, which spanned from February 25 to March 16, saw an influx of guests from around the world, making it the largest-attended rodeo in history — not just in Texas, but globally.
A Record-Breaking Year
Rodeo officials confirmed that the 2025 attendance number surpassed all expectations and previous records by nearly 1.2 million visitors. The combination of world-class musical performances, expanded rodeo competitions, and newly introduced family attractions contributed to the massive turnout.
“This is a monumental moment for our city and for the legacy of the Houston Rodeo,” said Chris Boleman, President and CEO of the Houston Livestock Show and Rodeo. “To reach 10 million attendees in a single season is a dream realized — and a testament to the passion and support from fans around the world.”
Star Power & Expanded Attractions
This year’s rodeo featured a powerhouse concert lineup, with performances from country legends like George Strait, Beyoncé’s surprise homecoming night, Luke Combs, and global sensations like Bad Bunny and Karol G, drawing massive crowds on their respective nights. Beyoncé’s appearance alone drew more than 85,000 fans in a single evening — the highest-attended show in the event’s history.
In addition to the entertainment lineup, the rodeo introduced “Rodeo After Dark”, a new night-time experience that featured food festivals, light shows, and late-night performances — keeping NRG Park buzzing well into the evening.
Economic Impact
With over 10 million attendees, local officials are already citing an estimated $1.4 billion in economic impact for the city of Houston. Hotels were booked to capacity weeks in advance, rideshare and transit systems saw peak usage, and vendors reported record-breaking sales.
“This kind of turnout puts Houston on the map in a major way,” said Houston Mayor John Whitmire. “It’s not just about the entertainment — it’s about tourism, jobs, and the pride of Texas.”
A Nod to Tradition
While the event continues to grow in scale and appeal, organizers have remained committed to its roots — showcasing Texas agriculture, youth scholarships, and Western heritage. Over $30 million in scholarships were awarded to Texas students this year, the highest in the rodeo’s history.
What’s Next?
As the dust settles on this year’s historic event, the planning for 2026 is already underway. If 2025 is any indication, the Houston Rodeo is only getting bigger — and better.
Stay tuned as more figures and official statements are released.
